TikTok users value product-centric communities; they are 1.4x more likely to buy a product in order to feel part of their community associated with said product. The fondness of those born in the 60s for uploading dance videos is perhaps the highlight of this exercise…, Most-popular Douyin creation/watch categories, by decade of birth. The below graphic shows search volume for ‘bubble mask’ on Baidu during August 2019. These are closely followed by new Tier 1 and Tier 3 cities. By September 2019, the TikTok retention rate had climbed to 39%. Among older demographics, we see the opposite trend. Before introducing the ads, TikTok revenue was generated from in-app purchases, such as emojis and digital gifts. The ByteDance’s failure to seek from the US Committee on Foreign Investment forms the basis of current American concerns over national security, and a resultant investigation. (Part 1)", "TikTok's Hype House is home to some of the app's biggest stars, including Charli D'Amelio. As of October 2020, his TikTok account has 14 million followers, and his YouTube channel has 2.91 million. Our top-10 list also includes Indians Nisha Guragin, Awez Darbar, and Arishfa Khan. A platform to help your sales, product and advertising teams be smarter and more efficient. These statistics purport to show a global figure. We can speak with a bit more clarity on download statistics. Smaller cities, on the other hand, saw growth in Douyin usage over this period. As we’ve seen with Snapchat – prior to its recent recovery – however, no bubble is immune to bursting – or having 10-figure sums wiped off its value following a celebrity tweet. Before that, Lisa and Lena were the most followed individuals on TikTok, with over 32.7 million followers. This represents close to double 2019’s figure of 68.8 minutes. This just outstrips spending in China, which at $1.4 million represents 39% of the total. According to App Annie, TikTok was the top app in terms of download growth in 2019 in Canada and India, and came in second-place in the US and the UK. The pair are still active on Instagram and YouTube, and have even crossed over to television, doing work for children’s television network Nickelodeon. This increased to 400 million monthly active users, and 200 million daily active users by November of the same year, according to Chinese media reports. Notably the proportion of Douyin users living in the biggest cities fell significantly between March-May 2017 and March-May 2018. Lasso launched in November 2018. These ‘single-vertical’ accounts made up four of the top-10 at this point. An influencer marketing campaign ran by PROYA in support of its Bubble Spa Mask saw 1 million masks sold in a month, and RMB 300 million ($43 million) brought in over the course of three months. Most-downloaded apps of 2010s, iOS App Store and Google Play Store. It was produced by WondaGurl and Cubeatz. | Analytics Steps", "TikTok ties up with edtech startups for content creation", "How Does Tik Tok Outperform Tencent's Super App WeChat and Become One of China's Most Popular Apps? If we look at equivalent stats for other apps that shared the same sense of global virality in the early stages, we see a similar story. With no clear monetisation strategy in place, how ByteDance approaches this in the run up to any IPO will be of great concern to industry observers and potential investors. The title of most-followed TikTok account) now lies with American singer and social media personality Loren Gray, who with 38 million followers (January 2020) outranks TikTok itself (36.5 million followers). Apple’s own most-downloaded apps of 2018 list, however, puts TikTok a little lower – in 16th position. App Ape Lap also published a demographic breakdown of US TikTok users, albeit limited to Android users – which obviously cuts down the sample size a good deal in Apple’s native market. This means we’re not seeing the impact of third-party Android revenue – which would most likely account for lion’s share of Chinese TikTok revenue. In China, TikTok advertising has been available for much longer, though we do not have clear figures on revenue generated outside of the app store environment. According to Miaozhen data published by WalktheChat, Douyin overtook Kuaishou in Q1 2018 to become the most popular short video app in the country. We probably can’t assume that the two last categories are a potential user pool, given TikTok’s strong demographic tendencies, but certainly there may be some who can be converted to or informed of the app’s merits. TikTok is still in the early days of revenue generation, having slowly brought in ads over the course of 2019 (see below for more detail). $122.9 million of TikTok 2019 revenue comes from its home market; 69% of the total. This compares to 18 million active TikTok users (this is a slightly older figure – it is unclear whether this is daily or monthly). In August 2020, Easterling was named as the highest-earning TikTok personality by Forbes. TikTok is one of those apps that separates the old from the young – one of those which inspires a spate of explainer articles. The former’s videos have been viewed over 10 million times. 31-35 year olds outnumber 25-30 year olds, though not by a huge distance (26.1% to 24.8%). ", "Bye Baby Ariel! Musical.ly was a Chinese social media service headquartered in Shanghai with a US office in Santa Monica, California, on which platform users created and shared short lip-sync videos. The latest available official statistics show that there are 500 million TikTok users around the world (monthly active users). Despite only being released in 2016, it was one of the most-downloaded apps of the 2010s. They, however, left TikTok in March 2019, claiming that they did not want to support a site that wasn’t safe (thought to be in reference to the platform’s failure to meet child protection guidelines, and usage of minors’ data). The app sees its lowest levels of usage among users in the their 20s, with male users in their 20s the smallest demographic, followed by male teenagers. In all, 55% of users had uploaded a video, compared to 68% who had watched one in the past-month. With growth in the Chinese market slowing, this has the potential to severely damage the prospects of one of the three online behemoths. Interestingly the gender imbalance is most pronounced in the teenage category in which we find the highest proportion of TikTok users. Previous figures set Douyin’s monthly active user count at 300 million in June 2018, with 150 million of these logging into Douyin on a daily basis. In China Douyin seems to play a more notable role in marketing. This helps us to narrow the range somewhat, and chimes with what seems like a hint from Chandlee’s that TikTok’s user base is climbing up towards 1 billion. The social media average is 4%. eMarketer reports that at the annual VidCon convention in California in July 2019, YouTube creators bemoaned Google’s often mysterious Preferred system. From left to right this graphic shows ByteDance’s Douyin, Xigua, and Huoshan; Kuaishou; Tencent’s Weishi and Huoguo Shipin; and Baidu’s Haokan Shipin and Quanmin Xiao Shipin. TikTok, naturally wanting to stay on side in its second-biggest market, banned the users. This represents a stunning 210% increase over 2018. She first gained fame on the widely popular social media app, TikTok. 120 million monthly TikTok users in India. This not stop President Trump from issuing an executive order in August 2020 against any firms doing business with TikTok. This is part of a wider battle between the two digital stables, both of which have filed lawsuits against each other for defamation and unfair competition. Scroll on to read our collection of TikTok stats from around the web. A demographic breakdown from iResearch gives us a snapshot of Douyin users as of September 2019. Initially TikTok did not feature paid advertising. ByteDance’s revenue target for 2019 was to double this to $14.8 billion. TikTok monthly revenue, October 2017 – October 2018. TikTok sage exceeded that of Amazon Prime in the US in 2019. TikTok’s strategy to grow its overseas userbase to over 50% of total users. TikTok vs. Kwai in Brazil, Google Play ranking Oct-Nov 2019. [1] TikTok users in India, Indonesia, and South Korea, Android, 2019. According to Tencent Market Insight, cited by Sean Wang on Medium in May 2018, 82% of TikTok/Douyin users were looking for funny videos, with talent (56%) and daily life (54.1%) the next most popular categories. Sensor Tower stats reveals TikTok was downloaded over 738 million times globally in 2019. The short video format as a whole is big business in China, accounting for 9% of online time in the world’s most-populous nation as of late 2018. That said, it has not been without its controversies. According to Billboard, he is one of the top 10 music influencers on TikTok, with over 20 million followers, and one of the most influential people on the platform. We may see differing results elsewhere. Sounds simple enough, but it’s a wildly popular concept. Changing age demographics of Douyin Users in China. The single largest demographic by some way is teenage girls – if this is a US market you’re trying to reach, then TikTok could well be the channel through which to do this. Interestingly, these stats that female TikTok users far outnumber male in the US, by a ratio or nearly 2:1. As with Loren Gray, she also a singer, having crossed over from lip-syncing. TikTok revenue statistics from Sensor Tower show that TikTok brought in $176.9 million in revenue over 2019. 302,000 entrants entered the competition, with judges including a range of singers, actors, and TV personalities from the region. Vice also reports a culture of users searching for and soliciting sexual images of underage users. ByteDance’s huge valuation came on the back of a funding round which saw investors led by SoftBank invest $3 billion in October 2018. It was pushed out globally as TikTok the following year. Commentators have suggested, however, that this would not likely do much to ease pressure on ByteDance from the US. This puts it someway ahead of the cluster of Turkey (23.2 million), Russia (19.9 million), and Pakistan (19.5 million). The US, in second, logs 41 million TikTok downloads. Toutiao could lay claim to 120 million daily active users (as of September 2017), and is alone valued at $20 billion. TikTok first-time downloads, Q2 2016 – Q4 2019. A more worrying ban was instigated in June 2020, with the Indian government declaring that TikTok and other Chinese apps were “prejudicial to sovereignty and integrity of India, defence of India, security of state and public order”. She started actively posting content on the video-sharing app, TikTok, in late 2019, where she would post dance videos to trending songs on the platform. These turned out to be nothing more than rumours, though they gained significant traction. The choice of Brazil is interesting – it is a market which looks set to be a battleground for app developers. This is actually down a little on the year’s peak for TikTok users in India, with nearly 80 million monthly active TikTok users logged in September. According to the app’s creators, on the other hand, as of early June 2018, 40% of users fell into the 25-30 bracket – overtaking 18-24 year olds as the most numerous users of the app. In a June 2019 analysis, the Wall Street Journal reported that TikTok was the largest advertiser on Snapchat, running an app-install campaign worth $1 billion. We see a distinct tail off among older users, with over 40s (a low cut-off point) accounting for a mere 5.4%. This pattern was somewhat disrupted in 2019 by virtue of what looks like an overspill of enthusiasm from the last quarter of 2018. We also get a snapshot of TikTok user income. TikTok is een sociale media-app waarmee korte muziekvideo's gemaakt en gedeeld kunnen worden. In September 2019, TikTok VP Blake Chandlee suggested that while it was not up to 1 billion, it was not at half that level either. In South Korea and Indonesia, we see a slight tilt towards female users. In terms of ‘city tier’, Douyin usage is concentrated among the larger urban areas, with Tier 2 cities accounting for nearly a quarter of Douyin users. 79.9M Fans. TikTok was banned for around two weeks in India in April 2019. These figures also take into account ‘inactive users’ – who account for 26.2%. TikTok compilations are common on YouTube however. As of October 2019, Lasso had logged 425,000 installs – not in TikTok’s league. In total, the high-profile group of TikTok influencers has already garnered more than 442.8 million followers (over 100 million more than the U.S. population, and roughly 7.2% of the world’s total population, not including China). 2019 downloads account for 44% of the total downloads. She is followed by Chen He (54 million) and Liu Erdou (46.2 million). Ariel Rebecca Martin, known professionally as Baby Ariel, is an American social media personality, singer and actress, known for her videos on the social media platform musical.ly. The biggest Tier 1 cities (Shanghai, Beijing, Guangzhou) account for only 11% of Douyin users. She is the 33rd most-followed individual on TikTok. We also get a content breakdown of what people born in certain decades most like to upload and watch. Chase Hudson, also known as Lil Huddy, is an Internet celebrity known for his relationship with Charli D’Amelio and as one of the co-founders of the TikTok collective known as the Hype House. ByteDance commanded 23% of the Chinese digital ad market in the first half of 2020 – making it the second-biggest player in the country. Most-downloaded apps of 2019, iOS App Store and Google Play Store. With that in mind, today we’re going to list the ten most followed TikTok accounts as of May 2020. The percentages listed here are drawn from another data set and do not quite tarry with those above. [1] [2] She is the first account on TikTok to reach 40 million. They are 1.5x more likely to promote a brand online if it would enhance their status online – which chimes with the fact that they are 1.3x more likely to be categorised as status seekers. The standout feature of Weishi is its lyric and subtitle matching, and access to the sizeable QQ Music library. This was not just powered by pure excitement over new functionality for Musical.ly users; Apptopia reports a significant increase in advertising spend by ByteDance in the months following the merger (something not unnoticed by the online commentariat). This did not materialise. As you’ll see, it’s not necessarily the most deeply insightful – though please do have a look if you want to know what the most popular dog, cat, and…erm, duck breeds are on the platform. Notably, VP Blake Chandlee used to be head of advertising at Facebook. The takeover and subsequent merging of Musical.ly and TikTok seems to have had a significant effect on daily usage of the app. ByteDance is reported have brought in $2.5 billion of revenue in total over 2017, rising to $7.2-7.9 billion in 2018 (around 50 billion yuan). Average daily time spent on Douyin, accordingly to Trustdata TikTok stats increased from 17 to 27 minutes between September 2018 and September 2019. Global time spent on TikTok, Dec 2017 – Dec 2019, excluding China, Android. TikTok has succeeded where the latter failed with WeChat – success beyond China. ByteDance has denied reports that it hit $20 billion revenue in 2019. This lists accounts that once were the most followed account on TikTok, excluding the official TikTok account. Addressing safety concerns will be paramount. It seems, however, that ByteDance is on the right side of the authorities at present, with Zhang Yiming featuring on the state-endorsed All China Federation of Industry and Commerce’s top 100 entrepreneurs of the last 40 years list. "No Idea" is a song by American rapper and singer Don Toliver. This is in excess of the 2% of internet users that were using the platform at this stage – though this is the case for all of the apps listed here. Merritt's screen name came as a result of his fan page for Miley Ray Cyrus. Both are, however, some distance behind Kauishou. Concerns were also raised around its open messaging system, which allows anyone to message anyone. A total of 44 countries are covered by these stats. The TikTok app allows users to create 15 second videos, soundtracked by music clips. The landscape here, then, is different. The second-most followed individual is also Amerian, Zach King, with 31.9 million followers who specialises in digital sleights of hand, with Baby Ariel in third with 30.2 million. TikTok shopping functionality is also seemingly on the cards (something Chandlee is also working on), allowing brands to attach a shoppable component added to a sponsored hashtag challenge. Loren was the first TikTok account to reach 40 million followers on the platform. The same applies on the male side, though not quite so starkly, with older male content posters more active (in proportional terms at least). Apptopia report that between early August and late October 2018, TikTok sessions rose from 58 million per day to over 70 million. We know that Instagram in firth-place has 1 billion users. We should note that this data does not include those under 18 years of age, which is clearly a key TikTok demographic – and certainly may significantly reshape this data. Indeed, a slowdown in download growth was ascribed to a decline in Facebook ad spending. While ByteDance and TikTok have improved their generation of revenue, it might be noted that creators’ share of TikTok revenue has been judged to be unsatisfactory – with money often taking some time to materialise. At this stage, we already saw Douyin users relatively spread out over the country. Teenage users also show one of the strongest gender imbalances, skewing significantly female. These show us, unequivocally, that 2019 was TikTok’s year. This represents a 25% increase year-on-year. A leaked recording from July 2019 revealed that Mark Zuckerberg’s strategy was to first target markets in which TikTok has as of yet failed to gain a foothold. Acquiring a previously-established brand in Musical.ly looks like a masterstroke in this regard, and no small amount of credit is due for successfully consolidating the brands without losing users. The US Navy banned the app in November 2019. In terms of age groups, we find the highest preponderance of users fell into the 20-24 age group (around a third), followed by 25-29, accounting for a little over a quarter. A different set of (clearly incomparable) TikTok user retention stats published by App Annie in June 2019 reported a one-week retention rate of 26%. The first prototype was released in April 2014, and the official version was launched in August of that year. Depending on who you ask, the app was the world’s second-most or fourth-most downloaded non-gaming app of 2019 (only behind various Facebook entities in either case). He founded ByteDance in 2012 and developed the news aggregator Toutiao and the video sharing platform TikTok (Douyin/抖音), formerly known as Musical.ly. Courtesy of an annotated version from Katherine Wu, a New York-based investor at Notation Capital, we can glean a little bit of what ByteDance shared in its annual Douyin report for 2019. Zhang's personal wealth is estimated at $22.6 billion, making him the ninth richest person in China. Indian, Indonesia, and South Korean TikTok demographics. This internationalisation may prove a crucial advantage as well as a backup plan if it comes out of this contest badly – or, indeed, it falls foul of Chinese authorities. In Russia there is a slightly higher preponderance of iOS users, albeit still a relatively insignificant proportion. As of June 2019, it was estimated that there were 120 million monthly TikTok users in India. The app was also reportedly introducing a service through which brands could be introduced to influence. 49.3M Fans. This came in the context of violent exchanges along a disputed border between the world’s two most-populous nations (and the fourth and seventh-largest). Dixie Jane D'Amelio is an American social media personality known for her videos on the social media platform TikTok. TikTok was well on the way to global success over the course of 2018. This would not be the first time Facebook has attempted to parrot the functionality of another app – it remains to be seen if TikTok can as easily be brushed aside as Snapchat was with Instagram Stories. Of these, Indonesia led the way, with 81 million downloads at that point – around 42% of the total. What sort of content do Douyin users upload? The number of tiers varies too – often ending at Tier 3. TikTok downloaded 738 million times in 2019, Total TikTok downloads over 1.5 billion – making it the seventh-most downloaded app of the 2010s, It is estimated that 57% of the TikTok/Douyin userbase is based in China, India top market for TikTok downloads in 2019 (if we exclude Chinese Android downloads), with 323 million, Only 9% of US internet users have used TikTok, with 5% more interested in using it; this rises to 49% for teenage users, ByteDance reports 400 DAU of Douyin in China, and claim 68% of Chinese social media users/59% of smartphone users are Douyin users, Musical.ly counted 100 million users at time of August 2018 merger with TikTok, Singer Loren Gray is the most-followed person on TikTok, with close to 40 million followers, On Douyin, the most-followed account belongs to actor, model, and singer Dilraba Dilmurat, with around 55 million followers, Android TikTok users spent 68 billion hours using the app in 2019, China accounts for eight out of every 10 minutes viewed on TikTok, Average daily time on TikTok estimated at 45 minutes, US users open TikTok an average of eight times a day, with sessions averaging just under 5 minutes, Indian users spend 38 minutes daily using TikTok, TikTok one-week retention rate stands at 26%, A late 2018 Global Web Index study found 55% of TikTok users uploaded a video in the last month, compared to 68% who had watched one, TikTok 2019 revenue came to $176.9 million (excluding non-iOS Chinese revenue), ByteDance controls 23% of the Chinese digital app market, ByteDance became the world’s most highly-valued private startup, with a valuation of $78 billion after a SoftBank-led $3 billion investment round, 460,000 families used Douyin to capture moments with their entire family; family-related content received 2.79 billion views and 100 million likes, 6 million videos of parents and children uploaded to the platform, 76 million videos made to welcome newborns, 180,000 videos pertaining to university admissions tests and 380,000 videos pertaining to graduation uploaded, The most-liked profession was teacher, with 620 million likes, followed by nurse and firefighter, With 1.02 billion likes the ‘aging’ filter proved more popular than the ‘baby’ filter (210 million), Charting the speed of the journey in-between were 30.71 million users who used the ‘time goes on’ video option, Most viewed/uploaded city was Beijing, followed by Liaoning (a northeastern province, largest city Shenyang), and Shanghai; Beijing was also the most-liked city, followed by Chengdu, and Shanghai; top travel destinations were Datang Everbright City in Xian, Disneyland Shanghai, and Chengdu Panda Base, Most viewed city outside of China was Bangkok, followed by Seoul, and Tokyo, 89 million ‘knowledge-based content’ videos uploaded; cooking content was the most-popular type of knowledge-based content, followed by foreign language education, and academic subject-based education; one creator’s chemistry videos were viewed by 130 million people, another’s ancient architecture lectures were viewed by 64.1 million, and biology courses from a third were viewed by 41.8 million, Culture-related content received 543.1 billion views. They are both owned by ByteDance. Top accounts; Most followed accounts on Douyin; See also; References; The previous most followed individual account was that of Lisa and Lena, with over 32.7 million followers. The most followed user of TikTok is Loren Gray with over 40.4 million followers. TikTok’s daily engagement rate in the US at this point stood at 29%, which pales in comparison to Facebook’s 96%, Instagram’s 95%, or YouTube’s 95%. TikTok announced a partnership with on-demand video player iFlix in 13 countries in Southeast Asia. This list contains the 25 most-liked videos posted to video-sharing social networking service TikTok. In South Korea, the pattern in anything but typical. On this evidence, TikTok certainly belongs to that category. 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