But, if you’re looking for a more serious video editing procedure, check out option two. On the mobile phone, IG Stories appear as soon as the user opens the app. Only 12% of its uses are in the United States. These include: Not sure where to get started in terms of content for IGTV? If you’re not using a smartphone, the second option is to rotate your camera to 90 degrees so that it captures a vertical video instead of a horizontal one. To boot, you gain access to more than 1 billion Instagram users. So, you might be looking to reuse that same material using the easiest way possible at the moment. IGTV is flexible and versatile. But if you prefer to use better quality cameras, you’ll want to read on to see our tips on resizing videos for Instagram TV. So, you probably didn’t miss the part where I mentioned IGTV videos are all vertically-formatted*, right? Good news: Movavi is that tool. (Yes, I only have videos of my dogs, don’t judge me.) So, your content won’t be buried under a heap of cat videos. In this post, we’ll take a look at everything we need know about IGTV, including what’s the proper IGTV video size & dimensions, what IGTV means for Instagram’s platform, what it means for marketers, examples of businesses already knocking it out of the park, and a few ideas for where to get started. To remove these bars, click on the Transform tool (found on the bottom left-hand corner, second icon from the left). Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. Video content is huge now, but it’s going to get even bigger and better. Stories have proven their worth in different stages of the marketing funnel, from brand awareness. Before you write it off, it’s worth making another obvious statement: video has been on the rise for years now, showing no signs of slowing down. Converting a horizontal video into a vertical video requires you to crop both sides of the video, so you need to ensure the subject of your video is in the center at all times. Using an attention-grabbing headline that makes you. Wondershare.Filmora follows a very similar process to FinalCut Pro. IGTV is ideal at every stage of the marketing funnel. You’ll also be able to choose where you want to share your IGTV video and you can even preview the first minute of your IGTV video from your Instagram feed. However, even if the platform serves primarily as a secondary channel for getting in front of new eyeballs, IGTV is well worth exploring. Video Resolution and Size. Decide on the ideal length of the ad video. Has your business started using it yet? Once you do this, you’ll be able to edit the cover photo that will represent the video (which users will see when they go to view your channel or see it when browsing). Even in a still image, you can tell that he’s doing several things well here, including: Williams Sonoma is a big name brand that has typically done a great job on Instagram marketing. And, even better–they’re a lot easier than you might think. For example, editing older videos to platform specs or adding a background to your video to avoid IG’s auto-cropping can be pretty annoying. The situation has changed. Instagram Story is a tool to express a short story in an authentic and creative way. IG Stories are very popular. To change the format of an existing video for IGTV, you’ll need to follow this series of steps: I’ve long been a fan of Wondershare Filmora. Petriello told Nieman Lab that horizontal video is typically higher quality than vertical, particularly if it was shot in 4k. Cristian Stanciu is a freelance video editor, owner and post-production coordinator of Veedyou Media – a company offering, to videographers, marketing agencies, video production studios or brands all over the globe. Add a title and captions: Whether viewers browse your video in sound or silence, some aiding words are always a great choice for video content in this day and age. You can choose to watch videos in the following categories: The videos users automatically see will be a compilation of content from the pages they’re following, content that’s popular, content that the algorithm deems relevant to their interests, and content that you were watching previously. Select MP4 as the desired format, then click. As we see more marketers embrace Instagram’s latest feature, there's been a lot of queries on how to record, edit, and resize a video to fit IGTV. Soon 82% of all web traffic will move towards videos. Lots of black, little video. , and resolution) content, and you have a successful IG Ad campaign on your hands. The still images, colours, actors, background, fonts, and CTA – each one of these has a role in engaging the viewer. Businesses can create Stories to engage and build trust with consumers. The maximum file size for videos that are 10 minutes or less is 650MB. You can. Doing this is ridiculously easy and just involves clicking through a few screens. Ben & Jerrys is a business that I’m always happy to follow, because who doesn’t love ice cream. It’s easier to edit your IGTV video from your computer so here is how you can upload to IGTV from your desktop. The Buck Mason IG Story showcases its products and their amazing features to the audience. Once installed, simply add your video to the program and select the desired output (MP4). Let’s say you’ve just hosted a successful Facebook Live video with high viewership and great engagement. You’ll be shown the video in its full duration as other users will see it, so you can make sure it’s edited the way you want. But for quick video converting, it’s one of the best of the bunch. If you’re going for either option two or three, then there are a host of tools that you can use to resize video for Instagram TV. Add subtitles to your video. stood at $0.63 billion. In fact, As the platform continues to gain traction among millennials, influencers, brands and artists of all fields, the company decided to enter the long form content arena by creating Instagram TV. Brands can show their humane side with ‘behind the scene’ videos or provide a link that would take the viewer to Instagram Messenger to chat with a brand representative, as part of your. In IG Ads, the sound is normally turned off. Now introducing Social listening. Follow these users to see what they’re doing well, how you can adapt it for your business, and get some inspiration. As such, if you do plan on editing your video it might be best to use one of the other tools I’ve already mentioned. No matter what angle you decide to take, keep your focus on the frame at all times to avoid making the mistakes we’ve discussed in option two. So, here is a crash course on the best Instagram video formats, and why and how to use them. With Facebook Live, you can download videos right to your computer and change the file format for IGTV. Faces that were glued to the TVs are now glued to mobile phones. While some marketing experts have been quick to declare IGTV a flop, it seems that the feature is evolving into a more valuable storytelling tool. Learn how your comment data is processed. A sticker or link can take the viewer to an IGTV video, blog, or website for further information. You will notice the video specs appear on the right side. By clicking "Creating Account", you agree to our EULA. How to Resize Your Video For Instagram TV | IGTV Sizing Guide, Typical accounts: 15 seconds to 10 minutes, Larger and Verified accounts: 15 seconds to 60 minutes, Minimum for videos less than 10 mins: 650MB, Maximum for videos less than 60 mins: 3.6GB. It’s only natural that marketers and businesses would tail the public and adopt online videos as a new medium to promote products and services. Minimum 8 Characters. Step 3: Once you’ve clicked “upload” a new page will load where you can add your IGTV video onto Instagram. They also use on-screen text to establish context quickly, and (though you can’t see it here) they do have subtitles. The rate will stay the same. You might ask why anyone would bother shooting a horizontal video in the first place? We have shown you the three best Instagram video formats, their video specifications, and reasons to use them. Despite the fact that you can post horizontal videos on Instagram, IGTV’s vertical format was designed to cater to the way people view content on their phones. A pop-up window will appear where you will able to adjust the video properties. They also manage to toe the line of being just a little political in a way that causes some users to rally around them instead of advocating against them. Accept that you can’t win it all: With a goal of optimizing your content and resizing it to fit a different aspect ratio, subjects and background objects are going to get cut out or cropped in unflattering ways. Video content is huge now, but it’s going to get even bigger and better. , to sales. Whether it overtakes YouTube or snuffs out TikTok a la Snapchat remains to be seen. And you don't need expensive gear either. If that’s not your usual jam, don’t worry. Also known as. The good news is that in Wave.video, you can easily switch between the formats. It’s a little like how Google AdWords and Facebook Ads are both important PPC platforms, but they’ll never replace each other because they work in two very different ways. One of my favorite parts of their regular Instagram content is their tutorials, and they’ve taken that skill to IGTV now, too. What do you think? Instagram Stories are curtailed to 15-second clips. Since we’re talking specifically about resizing video for IGTV, it makes sense to look toward a tool designed for the express purpose of converting and resizing, without all of the extra features (and expenses) that come with a full-on editing tool like FinalCut Pro X. When you export your Instagram video from an editing software (such as Final Cut or … It’s time to bring your filmmaker skills to life and get started creating! If you’re wondering “How do I convert a widescreen video for IGTV?” or “How do you change the format of a video on Instagram?,” FinalCut ProX has you covered. Once you hit 10,000 followers, you’ll have more time to work with–one minute and one hour, respectively. | Privacy That is; Stories can be searched and viewed even by IG users who aren’t your followers. A lot like YouTube, one of the reasons for creating IGTV is to challenge YouTube (the current champion of online videos) in the future. SEO In 2020: How To Prepare For Major Disruption, "SEO: The Movie" - Have You Seen Our Film? IG has spread far and wide. If you didn’t shoot your video vertically, fit for a full smartphone screen to begin with, it’s still possible to make your content work for the platform. *Well, technically, IGTV now supports horizontal content. Although you’re shooting from scratch, it’s still possible to add in some of the things mentioned above, like a title, captions, editing your frames and more. No need to re-edit your videos: all your changes (like text or stickers) will be automatically applied to the format … Because many Facebook Live videos are shot on mobile, they’re perfect for repurposing on. Below we’ll explain what IGTV is, the recommended video sizes and other content requirements, as well as how to convert your videos for IGTV: As the platform continues to gain traction among millennials, influencers, brands and artists of all fields, the company decided to enter the long form content arena by creating Instagram TV. One example of a feature is their latest release: Instagram TV (IGTV). User created successfully! To attract new users and keep the members interested, IG introduced features that encouraged the creation of videos of various types and formats. This tool is not a downloadable software or a video editor, it is a website that automatically resizes your video. But, Ads is the faster of the select three. In the video example above, this business uses relevant, timely current events to entice users to watch and build better relationships with viewers all at once. The answer is yes, it is. It isn’t as big as YouTube yet. Copy and paste the URL of your Youtube video, which will prompt your video to appear on the screen. So, you can embed or display Instagram Stories on your website to make visitors spend more time on the site. We might even see a steep rise in brands publishing quick, on-the-go videos which appear authentically created, leading to better engagement. It will allow users to create and share videos up to an hour long, which significantly extends maximum length of actual on-platform videos (which is still capped at 60 seconds). Now, with IGTV, you can upload a video that is up to 10 minutes long, or up to an hour if your account is verified. To do this, simply navigate to File>New>Event, enter in the name of your choice, then click save. You can use it as is, or edit it by clicking on the Transform tool (second icon from the left in the bottom left corner). Besides, we’ve seen a 4-time jump in video content in just 3 years. Before we explain how you can reformat and resize your video for IGTV, here are some specifications that you need to keep in mind when you upload and edit a video for Instagram TV. It feels unnatural and clunky to be required to turn your phone, and users might not respond well. Instagram’s IGTV is YouTube’s first real competition when it comes to long-form content, and while YouTube is still dominating, I don’t think that will necessarily be the case forever. When you create and upload your content, there are a few best practices you’ll want to keep in mind in order to get the best results on the platform. So, create a video that makes sense even without the sound. | Terms. If you already have a Wix website, you can go straight to the video maker by clicking here. Out of all three options, this is the most difficult. Here, we outline the best four video editing tools: At $300, FinalCut is a very popular tool that can help you resize your video quickly and easily. IGTV represents Instagram’s first foray into long-form videos. Try it for free. Fortunately for all of us, there are a few creators out there who are already embracing IGTV. With this method, you have to then rotate, edit, and crop the video during post-production. Still, one of the bigger barriers preventing brands from adopting IGTV may come down to a simple matter of formatting. So if you’re trying to use the full ten minutes IGTV allows, this might not be the best choice. You can use it for brand awareness, lead generation, lead nurturing, and sales. There are a few options available when it comes to shooting a video, as shown below: Smartphones made in the last 5 years or so have a screen aspect ratio of 16:9 (or 9:16 when switched vertically). For one, platforms like YouTube don’t impose a time limit as IGTV does. You can also choose whether or not you want to make the video visible on Facebook or not. I’ve long been a fan of Wondershare Filmora, horizontal video is typically higher quality, Max for videos less than 10 minutes: 650MB. Instagram influencers can also use IGTV to post a video on product recommendations and reviews - enabling brands to further take advantage of the already thriving influencer market. So, in order to make sure that you’re maximizing your time and current content, here are a couple of ways you can edit your existing videos for IGTV. You can crop your videos for free. Another cool thing about this software? Since this is long-form content, your creative capabilities are extensive. On uploading your video, you can proceed to convert the video to IGTV specs. More than 500 million people use Instagram every day. Size limit: 650 MB for ‘regular’ accounts (5.4 GB for verified accounts). More than, 500 million people use Instagram every day. First, pull up your “browse” screen. But, Ads is the faster of the select three. Users can swipe up the video to reach the catalogue page where they can purchase the item of their choice. On the internet, a 15-second video is enough to tell a story. From this page, you’ll be able to customize everything about your IGTV including a custom video thumbnail, video title, and description. Reformatting your video for IGTV in Filmora is a lot like the process you’d use inside FinalCut Pro X. Here’s the brief rundown of how to set it up: If speed is the name of the game, I recommend looking toward a Web-Based Converter like Movavi. Fine-tune the details to optimize your video content. How to Convert Your Video Content for Instagram TV. By including IGTV in your marketing strategy, you get the first-mover advantage. Create an image cover for your channel: Also known as a thumbnail, this is associated with your IGTV channel, appearing in the IGTV app, on Instagram's website, in feeds, on the search grid, and in a very small image form on your profile below your description (next to your Story Highlights). But, Instagram recently announced relaxing the conditions. When exporting your video, ensure you select the MP4 format and set the resolution to 1080x1920. we’ll discuss. Since you require a cover photo for the videos, ensure it has an aspect ratio of 1:1.15 and size of 420px by 654px. Sign up for our newsletter to get the latest from Ignite Visibility. Decide on the ideal length of the ad video. Like YouTube, this app too is customized for mobile and desktop viewing. While square videos work best in Instagram feed, you might want to go vertical for Instagram Stories and IGTV.